There are a few things that are critical when it comes to online CPA marketing and selecting the appropriate is one of them. All too often, marketers make the mistake of rushing through the campaign selection process or trusting that a network can “automatically” figure out what is best for them. Now, its true that the automated process may work in some instances such as Content Locking / Incentive based marketing or branding based ads. However, it has been proven time and time again that having some level of manual selection yields the best results when dealing with PPC campaigns, SEO and other CPA promotional methods.
So how do you get started? Once you have traffic flowing in, you need to figure out exactly what vertical you are working with. What is a vertical? Think of it as a category or market that you are dealing with. For example, Health & Beauty would be a vertical in the same way that Video games or Sports would also be verticals. The question is, which vertical, which section and which topic does your traffic deal with? Once you know, you can start searching within that vertical. On platforms like CPAlead, this process is simplified since verticals are listed and browsing them requires a single click.
What next? Next, you want to narrow down as far as possible. For example, you may have established that you have sports traffic coming into a sports based website that you own. That’s great, take it a step further. What sport exactly? Is there a specific sports team that you’re focused on? Even narrowing down the country is important for those who engage in PPC. For example, if you’re going to promote a PPC campaign on U.S.A based traffic for American Football, it will be very different than promoting American Football via PPC within New Zealand since you can expect different conversion rates.
From there, you want to browse offers that are available to you. With CPAlead, you can browse up to 100 different offers at a time where you’re provided with a landing page preview, the payout, promotional methods allowed, conversion methods, country where the offer applies, vertical and more. Knowing all of the details and looking at the offer is critical. Why? Well, imagine trying to promote something if you don’t know what the user will see on their end, how can you possibly align your promotion to the offer in that case? If you don’t know the payout, how can you know what to invest in your traffic?
This is exactly why CPAlead allows you to preview all of this information (landing page preview included) in one easy place. With a many platforms, you need to click on and examine different areas to obtain all of the information you’re looking for and its easy for things to get mixed up. Even one small lost detail can have a dramatic impact on your profitability. Imagine thinking that you’re going to be paid $37.00 per lead when you’re really only being paid $3.70? Its these sort of human errors that can devastate an Affiliate.
To recap, you need to compare several offers (CPAlead has over 7,000)
You need to narrow down your vertical (CPAlead provides suggestions, but you need to give it thought on your own)
You need to examine the landing page (CPAlead does this in an easy to view preview without making you visit each page individually where you might mix them up)
You want to view all of your numbers (CPAlead places them all in the same, easy to view section alongside the landing page preview)
Finally, you want to choose the offers that are of greatest interest to you then run a test on each. Monitor them for a few days and narrow down until you’re running with the most efficient offer of the group.