When deciding how to build a CPA network, the most important question that needs to be asked is “What do CPA Affiliates need?”. We were thinking of those Affiliates who run SEO campaigns, those who run PPC campaigns and all of the rest who work in CPA. “What do Affiliates need?” That was the only question we continuously asked ourselves at CPAlead when building our CPA (Non-incent) platform.
In the world of internet marketing, particularly CPA marketing, there is a tendency to go overboard when developing a platform by adding in a lot of features that simply bloat the platform and hurt the user experience. At CPAlead, we spent a long time speaking with Affiliates and asking them exactly what they need in order to be successful in their internet marketing efforts.
We were told, among other things, that having a clean and easy to read dashboard is important. We were reminded that no two Affiliates are exactly a like, so while having stats and features available would be important, providing Affiliates with the ability to customize every last detail would be key. CPAlead responded by creating a very clean interface with cutting edge technology that allows our Affiliates to manipulate everything from which graphs and stats they see to their exact placement on the page. In other words, you can drag and drop windows, charts, graphs and other items on CPAlead just as though you were working on your desktop! You can also change background colors and aesthetics if you please.
What else was important to CPA Affiliates? We were told that that offers were key. We need to have as many offers (and creatives) as possible and we need to find a way that makes browsing or analyzing those offers extremely intuitive, efficient and convenient. After all, an Affiliate can only succeed in their marketing efforts if they are running the appropriate campaign.
CPAlead responded by importing over 7,000+ offers alongside 10,000+ creatives for our initial launch alone. Moreover, we built out an intuitive search function so that users could view offers by vertical, category, key word or even conversion flow. Not only that, we also ensured that when listing our offers, we also include a preview screenshot of the landing page. This way, you could scroll through hundreds of offers quickly and still view all of the information that you need in order to make a decision. Why was this so important? Because time is one of the most valuable resources to an internet marketer. When you’re able to browse offers efficiently and view all of the critical information you’re looking for on one, easy to read, screen – you’re able to save yourself quite a bit of valuable time which could better be spent elsewhere.
In short, we were told to build a clean and easy to use platform. We were asked to deliver as many offers as we possibly could from around the world (covering every GEO and vertical there is) and we were asked to find a way to make the entire offer selection process extremely efficient.
These were the inspirational requests that delivered the CPAlead (Non-incent) platform we have today. So far, our Affiliates are extremely pleased and we couldn’t be happier about that.
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