Top Five Mistakes New CPA Affiliate Marketers Make

If you’re new to CPA Affiliate Marketing, chances are you’re making a lot of mistakes. While mistakes help us learn and improve, we thought it would be helpful to review a short list of practices that you can correct in order to start generating better results today.

1 -Fooled by words: Far too often new affiliates visit industry “review” sites. Unfortunately, the credibility of review sites in the world of CPA marketing tends to be extremely low. More often than not, it’s the company that pays the most in “sponsorship” dollars that receives the best reviews. Think about the sites you’ve looked at. Have you noticed that the same companies running banner ads are also near the top of the review list? Have you noticed that those same companies “never” receive a single bad review? Don’t be fooled by the words.

2 -Fooled by numbers: Another common practice, or malpractice, in online marketing is the manipulation of statistics. When dealing with affiliates, I often suggest that they look at their overall earnings and disregard the rest when comparing networks. Networks constantly adjust the amount of clicks they display to inflate the earnings per click that an affiliate is able to generate. Rather than racking your brain and trying to understand who is telling the truth, simply follow the money. At CPAlead, we’ll always cut to the chase and talk dollars and cents. This tends to clear things up quickly. Sure, you can find a page full of statistics, but the idea is that stats are simply a tool to help you analyze your efforts. If you want to know what solution is best for monetizing your traffic, keep an eye on your paycheck. After all, what would you rather see? Some numbers on a screen that tell you you’re doing well or some numbers in your bank account that prove you are? As the old saying goes “Money talks…”

3 -Go big or go home!: A lot of new affiliates learn about online marketing through online forums. They see screenshots of other people who make $1,000 per day, they read about how others in the marketplace were able to quit their jobs and they feel a fire start burning. An Affiliate will sign up and put in 10 hours a day for two weeks then suddenly quit. The reality is that there is nothing magical about internet marketing. If you’re hoping to hit it big in your first month, you should use your marketing budget towards lottery tickets and keep your fingers crossed tightly. You should be able to start generating revenue in your first month and the wise affiliate will look at the time spent as an investment towards their future. Keep your head down and work hard for 6 months. Don’t focus on how much you’ve earned, focus on learning more and improving your practices. The money will follow.

4 -Over spending: In the same way that you don’t need to wear a $10,000 suit when applying for your first job at the local grocery store, you don’t need a $10,000 budget to get your start in CPA marketing. Whether you’re doing Content Locking, Display CPA, PPC or anything else, the barrier of entry is low. Too many beginners dream up a big idea then put a budget behind it and feel extremely discouraged when things don’t pan out. CPA marketing is like anything else in life in that you need to learn and fail. Failures are learning experiences and help you understand what works. If you throw your budget into an idea when you have no experience and can’t understand what will work, how can you expect to be successful? You’re, in essence, buying another lottery ticket. Don’t fall in love with an idea until you’ve done your homework and learned about what works or doesn’t. Scale up slowly, make small investments and watch to see how things unfold. When you start getting the hang of it, you’ll naturally increase the scope of your projects.

5 -Play to your strengths: Don’t worry about what seems to be on trend within the marketplace. All too often, new affiliates hear the buzz about a new method and want to get on board. Chances are, if everyone is talking about it then you’re too late. There are a lot of different ways to engage in online marketing; Content Locking, display CPA, Lead generation, Pay per click and more. Let’s take PPC (pay per click), being successful for most affiliates requires a strong grasp on mathematics so that you can calculate where and how to spend then forecast your results. Don’t feel pressured into doing it because some guy with a blog took a picture of a ferrari that probably isn’t his. Focus on where you feel strongest. It might be that you prefer to create videos or software and want to market them with a Content Locker. You may have a very good understanding of the car insurance marketing and want to drive leads through lead generation campaigns. Whatever the case, you’ll enjoy far more success if you play to your strengths than you will following a trend.

If you’re new to internet marketing or CPA marketing, read this list then re-read. When you’re done, read another dozen articles from industry professionals then begin crafting out a plan. Its better to take an extra day performing research if it means that you’ll save yourself months of heartache.

Authored by Peter Tarr, CEO of CPAlead.

Top Ten Reasons To Attend Affiliate Summit West

While it is true that businesses tend to make up the majority of exhibitions, like ASW Affiliate Summit West, that is even more reason why affiliates themselves should try to attend.

With that said, here is our list of the top reasons to attend ASW Affiliate Summit West‎, regardless of whether you’re an affiliate, a network or anyone else.

1 – Targeting: There are a lot of tech shows out there and they all tend to cover a very wide focus. Going to a “tech show” isn’t the same as going to an internet marketing show. Affiliate Summit is laser focused on Affiliate marketing, a sub category of internet marketing and that makes it one of our top ten reasons to attend Affiliate Summit West.

2 – Less is more: if you’re an Affiliate you’ll be the center of attention. Yes, there are far more networks and businesses in attendance than there are Affiliates. That alone is a top reason to attend Affiliate Summit since you’ll be the center of attention to everyone you speak with.

3 – Seeing is believing: The Affiliate space has a lot of nameless, faceless and deceptive people lurking about. Each year a handful of networks go bankrupt and swallow the earnings of their Affiliates who never saw it coming. One thing those networks often have in common is that they made up fake identities. Sure you’ve seen an online photo and a bio but have you ever met the person? At Affiliate Summit you can put eyes on the people you’re trusting your fortunes to.

4 – Learn More: There’s only so much you can learn from reading up online or going to someone’s website. Whether you’re in a speaking session or having a conversation with someone live, you’re going to have a great opportunity to learn more about whatever it is you’re discussing. Live conversations are fluid, rapidly evolving and often spark new ideas that can be exchanged between two individuals. Plus, you never know who might join into your conversation. When we’re online in a chat, we are chatting with one person. When we’re live, people listen, chime in, add ideas, discuss experiences etc

5 – Discover: In the same way that you can only read so much, you can only find so much online as well. Sometimes you don’t get the full story or fully understand what a business has to offer. Forums can be biased, review sites are often “sponsored” by the companies who receive favorable reviews. When you meet with someone or give someone the opportunity to fully explain what they do, you have a clear, unfiltered message delivered to you straight from that company. You would also be surprised at what you can negotiate in person vs online.

6 – Promote: Whether you’re promoting yourself or your business, Affiliate Summit sets the stage for you. Having a hard time connecting with someone via e-mail? Unable to get the attention of a higher ranking member of staff? At Affiliate Summit its common to see CEO’s, Presidents, Vice Presidents, Directors and all sorts of other members of upper management. Plus, you, in person, can’t get lost in a SPAM filter unlike your e-mail can. CPAlead will have multiple members of staff, CEO Peter Tarr included, on hand looking to meet Affiliates and advertising partners alike!

7 – Cheap: Everything you do costs money in the world of internet marketing. Every campaign you purchase, every website you build, every opportunity lost due to improper strategy. Affiliate Summit is cheap. The tickets will cost you some money but in the worst case scenario, you needn’t even buy a ticket to get on the floor. Walk around at the show, in the hotel, in the lobby. Its not hard to find people since everyone has a name tag on that includes who they are representing (if anyone).

8 – Fun In Vegas: It’s Winter. Its slightly after New Year’s and there isn’t a lot to do otherwise. This year at Affiliate Summit, CPAlead is teaming with Affiliate Ball to present the biggest and best party yet. Grammy award winner and international superstar Sean Paul be performing live and all the stops are being pulled out to make it a night you won’t forget. Why not visit Las Vegas and enjoy some warmer weather while improving your chances of being successful in internet marketing. You’re not just attending Affiliate Summit West, you’re taking a small vacation.

9 – Promos: Not to be confused with promoting yourself, promos are common at Affiliate Summit. A large number of companies in attendance will be having show specific promotions which range from months of free service, to bonus earnings, right down to prizes. CPAlead, for example, are presenting Affiliate Ball featuring Sean Paul and will be giving away a trip to Miami! Everyone loves promos and the abundance thereof is a top ten reason to attend Affiliate Summit West.

10 – No Regrets: Affiliate marketing is a highly competitive industry. Whether you’re in business for yourself or working for a different company, you’re guaranteed to regret missing an opportunity this year. Think back at 2014, did you miss any opportunities that you wish you had seized? I can’t think of a single person who can say no to that. Affiliate Summit is an opportunity treasure trove for this industry. It’s better to attend, explore opportunities and seize those which make sense then to lose time throughout the year regretting what you missed.

To learn more about attending Affiliate Summit West or to make accommodations, please visit Affiliate Summit

For those of you interested in meeting with CPAlead or attending the Affiliate Ball, hosted by CPAlead, featuring Sean Paul live. Please contact us!

CPAlead Invites You To Come Party With Us & Sean Paul In Vegas!

CPAlead Affiliate Summit West 2015 with Sean Paul


CPAlead is throwing a party and you’re invited!

Its been a while since we threw a big party and we want everyone to know that this upcoming event at ASW 2015 is going to be special. This year at Affiliate Summit West, CPAlead is taking the lead in bringing you the Affiliate Ball party where Sean Paul will be performing LIVE. If you’re interested in attending, we’ve got free tickets for all of our affiliates whether you do Content Locking, Non incentive CPA or anything else with CPAlead.

You may also be interested to know that we will be raffling off prizes which will include a Trip To Miami, Florida where the winner will be able to relax on the beach and enjoy one of the most vibrant, fun cities in the country.

Consider this an end of the year gift to all of our Affiliates. We love all of you and are lucky to have you as part of our network. Everyone is welcome to attend the party and tickets are free for our Affiliates so get in touch with us today and we’ll be sure to accommodate!

* Sean Paul is a Raggae and Hip Hop Superstar as well as one of the most popular artists on the planet right now. His current song “Bailando” became the #1 song in the world in 2014 and broke several records along the way. Sean Paul won multiple awards, including a Grammy Award for best Raggae Album and has been nominated for multiple others.

Las Vegas, Affiliate Summit West, Sean Paul & The CPAlead party girls…here we come!

Using Social Media For CPA Or Content Locking

Social Media Marketing For CPA Or Content Locking

Many Affiliates looking for ways to generate traffic often look to Social Media. Is Social Media a strong traffic driver for CPA or Content Locking? Of course it is!
Most Affiliates understand that but where they run into problems is in figuring out “how” to drive social media traffic and more importantly, how to optimize their efforts so that each visitor has value. After all, having a lot of traffic that isn’t properly optimized will only lead to frustration and confusion “I have traffic but aren’t making money!”.

So where do you start? First off, you can forget about trying to market to a friends list in hopes that they will visit the URL you suggest and earn you money. The only thing that will do is generate low quality traffic (low quality = low money) and have you lose friends along the way. Instead, you should start a fan page or account that is focused on a specific topic. Think about something that you could blog about, only imagine that your Social Media account is your blog. You’ll want to target a specific vertical.

Need an example? Let’s say that you want to focus on generating revenue from mobile games. You could start a fan page discussing mobile games and include all sorts of great content such as reviews, photos, tips, links to different games etc. Once you establish a following, you could then start including some CPA offers that are focused on mobile games. Your initial efforts will generate credibility for you and build trust with your followers who, in turn, will be more likely to look at the campaign you send them over to. This is where optimization comes into play as well. Having blogged about mobile games then included an ad that’s about mobile games, you will have targeted the right audience and can be sure that each individual who visits the campaign will have a much higher value vs someone who isn’t interested in games.

The same principles apply for any vertical. Let’s say that you’re interested in promoting beauty products. You would want to generate fans that are interested in beauty first, then introduce your CPA or Content Locking campaigns, which are focused on beauty, to them. The better you target someone based on their interests, the more valuable they will be.

The method described above works perfectly for normal CPA but what about Content Locking? Are the strategies any different? Yes and no. With Content Locking, the methods described above are still ideal but you do have some flexibility. If you are delivering high quality content to your users and decide that you want to “Content Lock” something special like a PDF Guide, a special video tutorial, a piece of software etc, you don’t necessarily need to match the topic to the CPA campaigns as closely since that user is “incentivized” to complete an offer.

Which is best? That depends on your users, your target and how strong your quality of content is. We suggest experimenting with both and finding multiple channels to drive traffic. There’s no rule saying that you can only build one group of followers within the Social Media world and most successful Affiliates manage multiple pages, lists and accounts that allow them to generate heavy volume.

Good luck!

CPAlead Invented Content Locking In 2009 Then Revolutionized It In 2014 Part 1

CPAlead Content Locking Incent CPA

As many of you know, CPAlead invented Content Locking in 2009 after creating the incentive CPA market back in 2006. Through the years, Content Locking and incentive CPA marketing has proliferated and now serves as the backbone for dozens of online businesses. However, Content Locking and Incentive CPA platforms have by and large remained the exact same over time.

Having innovated and created the space to begin with, the team at CPAlead spent a considerable amount of time developing a platform that could introduce fresh new ideas, useful features and an overall value proposal that would allow Affiliates to receive a new and improved experience that they would not be able to find elsewhere.

CPAlead accomplished that goal and over the next few weeks, we’ll look at the new, exciting, world of Content locking and Incent CPA marketing as delivered by CPAlead.

Until then, we’ll briefly preview what is to come by detailing some exciting new features, tools and developments which you can you expect to read about soon.

The CPAlead Offer Engine: A proprietary, cutting edge, algorithm built by CPAlead that aligns an Affiliate’s individual performance with the exact campaigns that will deliver the best return on investment.

The CPAlead Landing Page Pro: A powerful piece of software, built by CPAlead, that allows Affiliates to develop professional quality landing pages within the CPAlead dashboard. The Landing Page Pro was designed with Affiliates of all skill levels in mind. Whether you’re a complete beginner looking to click a few buttons and generate a professional page or an advanced user who wants to input HTML code and modify the page CSS, the Pro Landing Page tool was built for you.

The CPAlead Loyalty Program: Every Affiliate who joins CPAlead is automatically enrolled in the loyalty rewards program (aka the achievement program). For every dollar generated, you earn points and unlock achievements. You quickly and easily earn achievements which come with prizes like iPad minis, PS4’s, Xbox One’s and more. You’ll also, constantly, receive bonuses to your earnings of 3%, 5%, 7%, 8%, 10% and more!

Want to experience Content Locking and Incent CPA marketing revolutionized? Sign up with CPAlead today and see for yourself!

Do You Like LeadGen? CPAlead Non-Incent Is Your Source For Lead Generation Offers

Lead Gen Lead Generation

At CPAlead, we know that some of the best performing CPA offers in the market place are lead generation offers. As a result, we’ve forged working relationships with some of the bests online lead generation businesses and buyers.

Today, CPAlead will be inputting dozens of ,additional, high quality Lead Generation offers that range from auto insurance to finance, health & beauty, fitness, health insurance and more.
Not only are we delivering our offers through one of the most cutting edge CPA dashboards on the marketplace, we’re also providing you with the absolute best payouts possible.

Join CPAlead today and we’ll help you generate more revenue from your traffic than ever before.

*Don’t forget about our rewards program! For every dollar you generate with CPAlead, you earn valuable points towards reward like
the iPad, Xbox One / PS4, Macbook Air, Trips to Las Vegas for two and more!

CPAlead (Non-incentive) delivers over 7,500 CPA offers & Over 11,900 creatives

We wanted to update all of you and let you know what our work in securing the best CPA offers in the world is far from done. CPAlead is proud to say that we deliver more offers, more creatives and bigger payouts than competing CPA networks.

Do you have global traffic? Specific countries? Mobile traffic? Specific niches? No matter what you’re looking for, we promise that we’ll deliver the right offer to you. Big pay days are around the corner when you start running with CPAlead!

Remember, we have two different platforms. One for Affiliates who use the Content Locker / incentives and one for those who do not.
We call them our CPA (non-incentive) and our CPA Incentive platforms.

Please join today and let us show you why we’re one of the longest running CPA companies in the world and why we’re the absolute best CPA company there is!

Pay Per Click (PPC) Strategy Tips


At CPAlead, we regularly discuss strategies and methodologies with our most successful Affiliates in an effort to find out what is working and what we can do to facilitate earnings growth for all.

Today, we want to share a bit of strategy that often gets neglected. For those of you who know about Pay Per Click marketing, you’re most likely aware that targeting your audience and providing the right ad campaign is critical. However, the marketplace on most major platforms can be extremely competitive or even over saturated. As a result, profit margins are extremely thin and narrow. Instead of spending all of your time trying to understand how to squeeze out a small profit on a saturated platform, you should spend time researching secondary platforms that have not yet become saturated.

When dealing with “secondary PPC platforms” you should be aware that there are some pros and cons. Thankfully, we’re here to list a few for you:


  • Lower costs:  Due to the lower amount of demand, you will pay less per click on smaller platforms. The smaller (in terms of traffic volume) the platform, the cheaper the cost of click.


  • Sustainability: The smaller the platform, the less likely it is that others will drive up the costs for your campaign. With larger platforms, anything that succeeds attracts attention much faster and attention equals competition.



  • Harder to target:  The less traffic there is flowing to a platform, the less likely it is that you will be able to get a high amount of volume to your campaign. Particularly if you’re dealing with a very small niche.


  • Analytics & resources:  While each platform will be different, you will generally find that secondary platforms offer less in terms of analytics, stats and other useful items that help you analyze your marketing efforts.


What should you do? The best idea is to find a balance that works for you. If you’re not seeing returns on a major platform, you may want to begin exploring smaller platforms. Remember, you don’t have to go out and find the most obscure PPC platform out there as that may not be necessary. Instead, strategically scale back to smaller platforms until you can find the right fit. If after doing so, you’re still finding that its difficult to turn any sort of profit, you will want to circle back and analyze the market, niche, vertical, campaign and other items you’re dealing with.

Keep in mind, there’s always a profit out there waiting to be made, you simply need to track it down.

Get Any CPA Offer You Want With CPAlead

CPAlead currently has over 7,000 CPA offers and plans on adding another 3,000 within the next few months. Still, we also know that for those of you who engage in CPA marketing, there are endless verticals and niches where you may want to promote offers. More importantly, finding the right offer and matching it to your promotions is critical.

As a result, we want to let everyone know that CPAlead can get you any offer for any vertical or niche that you’re looking for. If you’re ever unable to find the perfect offer, we’re inviting you to let us know exactly what you want or need. Within the CPAlead dashboard, you’ll see a button that says “offer request”. Simply fill out the details and we’ll have the exact offer you’re looking for ASAP. It’s that easy!

We’re serious about our commitment to CPA marketing and nothing is more important than catering to the needs of Affiliate marketers.